Don’t Mine Gold, Sell Shovels: A Guide To Trend Capitalization

Trends can be a gold mine (if you know where to look)

Cryptocurrency

House flipping

Affiliate marketing

Freelance writing

What do these things all have in common? They are or have been popular ways to make money…they are trending.

The problem with all of these areas is that in very short order, the market becomes saturated with entrepreneurs all hoping to strike it rich and there is little room for newcomers.

However, there is a strategy that can help you to be successful no matter what the trend is.

— Just sell SHOVELS —

I am not crazy and I am not being literal, of course.

This is common advice for anyone starting a business, yet it is so often not followed. During the gold rush in the United States, thousands of people flooded west with hopes of striking it rich. Some did, however, the vast majority of miners lost their shirts trying to earn a buck.

Why?

Just like today, there wasn’t enough easily accessible gold to go around. This means that big companies with big tech were able to mine deeper and make out like bandits…