Wanted: Expert Copywriter With Law Degree — $20 per article

This was a real post that I saw on Upwork this morning, I am still laughing about it

E.M. DuBois

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Photo by Brian Lundquist on Unsplash

I spend a lot of time on Upwork. Okay, not a lot, but I try to apply to at least 5 jobs each day. Just to keep things spicy.

Typically my search starts by filtering out all results that pay less than $100, which is my current bottom-level budget. However, this morning my eye stopped at the first result before I could filter it out and the title was literally:

Wanted: Expert Copywriter With Law Degree — $20 per article

After I stopped belly laughing like Santa listening to mama jokes, I thought about how this poor poster came to this decision.

How in the world could any savvy business person think that they were going to get a lawyer, a person likely making over $120K working 60-hour work weeks, to write for 20 bucks per 2000-word article? Or $.01 per word.

Reading more into it, the business was a startup with the typical bro-style lingo permeating the help wanted ad. You know:

Looking for hungry writers; Need someone willing to give their all; Relentless researcher and SEO WIZARD

Shit like that.

Then it hit me, these folks were excited, they had started a new law-based business and they believed that in order to be the best they needed to hire the best.

Which makes sense, but to hire the best you better be willing to pay for it.

The reality for most businesses is that you do not need an experienced content expert to write your blog posts or web copy. What you need is a great writer with excellent research skills, a person that is adept at matching or creating your brand voice.

I guess this is how you can tell that most Upwork job posters have no real experience in writing or developing content. Hell, I got my big break in writing insurance content at a rate of 300 bucks an article. I was hired and worked with this company for over a year in spite of the fact that I had zero insurance experience.

Likewise, I have written for mortgage brokerages, digital marketing agencies, and dental…

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E.M. DuBois

E.M. is a teacher, freelance writer, husband, and father who loves writing creative non-fiction.